Launching a dog training business can be tempting if you are passionate about dogs. However, becoming a successful dog trainer takes much more than passion and dedication. No matter how good of a trainer you are, these skills will not be enough to make you a successful business owner. Did you know that 30% of new businesses fail within only two years? The U.S. Small Business Administration also observed that 50% of all new businesses fail within five years.
These numbers are fairly consistent from one industry to another. The truth is that launching a successful business is not easy. Location can become an issue for your dog training business. A study from the Humane Society of the US found that 47% of all households own a dog. If you open a dog training business in a small town or in an isolated area, your target audience might be fairly small.
Besides, not every dog owner will feel the need for dog training services. Your dog training business will be more likely to be successful if you are located in a highly-populated area. There is a stronger demand for dog training services in large cities since dog owners need to socialize and train their pets. Urban dog owners need to control their dog’s barking and have them obey at all times due to traffic.
Competition can be an obstacle to your success. If you move to an area where dog owners are already familiar with successful dog trainers, you will have a hard time finding clients. Offering lower prices is the best way to beat the competition but you might not be able to offer interesting prices right away due to the high cost of launching a business. You might be an excellent trainer but not know enough about marketing, accounting or customer service to launch a successful business.
Being able to provide quality dog training services is a great start but you need to work on the skills that will help you find clients and keep them. Launching a successful dog training business is possible but you will have to work hard and be truly dedicated to this business venture. Study your market carefully before you get started and don’t hesitate to get help for the things you do not know how to do, such as launching a marketing campaign or managing your client’s accounts.